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Gmail & Yahoo Bulk Sender Compliance

Check whether your domain meets the 2024 Gmail and Yahoo bulk sender requirements — DMARC, SPF, DKIM, and more.

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Gmail and Yahoo DMARC requirements for bulk senders

In February 2024, Google and Yahoo began enforcing new requirements for senders who send more than 5,000 messages per day to Gmail addresses. The main requirements are a DMARC record (any policy, with a reporting address), SPF and DKIM authentication, a spam rate below 0.10%, and one-click unsubscribe support on marketing mail. This tool checks the DNS-verifiable signals. The unsubscribe requirement must be verified in your sending platform.

Frequently asked questions

Do I need DMARC at p=rejectto meet Google's requirements?
No. Google requires DMARC to be published with a reporting address (rua=). p=none satisfies the technical requirement, but p=nonemeans Google takes no action on failures. It's monitoring mode only. Moving toward p=reject is still the right long-term move.
My ESP says they handle authentication, do I still need to check?
Yes. ESPs authenticate at the envelope level but DMARC alignment requires your From domain to match. If you're sending from @yourdomain.com through an ESP that uses its own envelope sender, SPF alignment fails. DKIM alignment, which your ESP should set up for your domain, is what saves you. Verify it here.
Is the 0.10% spam rate threshold measured by Google or by me?
By Google. You monitor it via Google Postmaster Tools (free). This tool checks the configuration signals, authentication records and DMARC policy, but cannot measure your actual spam rate. Sign up for Postmaster Tools to track the rate your recipients are reporting.
Yahoo has the same requirements as Google?
Substantially, yes. Yahoo adopted the same authentication requirements (SPF + DKIM + DMARC) and spam rate threshold. The one-click unsubscribe requirement also applies. Fixes for Gmail compliance cover Yahoo compliance in almost all cases. See the full Gmail and Yahoo sender requirements guide for the complete breakdown.

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DMARCdrift ingests your DMARC reports automatically, tracks alignment across all your sending sources, and alerts you before policy drift causes deliverability problems.

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